SEM SPECIALIST
Hearst Digital Agency - Albany, NY 12212
 

Hearst Digital Agency, recognized nationally for delivering competitive marketing solutions for medium to large businesses, is looking for an experienced, full-time Search Engine Marketing Specialist with hands-on experience in Paid Search for its Albany, NY office. Candidates must have a minimum of one year’s experience including program development, launch, management, optimization, analytics/reporting and client communications as well as have experience running PPC campaigns on Google AdWords, Bing and other sites. It is preferred that candidates reside in New York’s Capital Region. Applicants residing outside the Albany, NY metro area should not apply - no relocation assistance is provided.

RESPONSIBILITIES

  • Campaign build, management and optimization of PPC programs on Google AdWords, Bing & Yahoo
  • Keyword research
  • Bid & budget management
  • PPC ad copywriting
  • Monitoring, analysis and reporting of all client campaign progress to client
  • Providing recommendations for improvement, change and success

SKILLS

  • Strong commitment to client-service and exceeding customer goals
  • Excellent client communications skills
  • Minimum one year’s experience in SEM/PPC campaign management including Google AdWords, Bing & Yahoo and utilization of Google Analytics, Conversion Tracking and Phone Call Tracking.
  • Solid organizational and time-management skills
  • Proficiency with Excel, Word and other Microsoft Office products
  • Knowledge of automated software systems (Marin, Kenshoo), basic html, web design a plus

REQUIREMENTS

One (1) Year Search Engine Marketing Experience, Bachelor's Degree, Google AdWords Certification

About Us: Hearst Digital Agency is driven by providing real results for local and national clients. As 1 of 5 Hearst Digital agencies across the country, we work with the latest innovations in marketing on behalf of our clients in healthcare, higher education, automotive, real estate, finance, retail, and other industries. From masterfully written and designed websites to search engine marketing and optimization, we’re trained to connect your business to the right people. Plus, we make sure that positive first impression is strengthened through reputation management, social media management, and email marketing. Once you’ve hired Hearst Digital Agency to increase your presence online, the opportunities for growing your client base are endless.

Required experience:

  • Search Engine Marketing: 1 year

Required education:

  • Bachelor's

Job Type : Full-time

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • SEM Strategy: 1 year

 

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